How Beauty and Fairness Creams Make Money and Perpetuate Skin Color Racism
How Beauty and Fairness Creams Make Money and Perpetuate Skin Color Racism The beauty and fairness cream industry is a multi-billion-dollar market globally, thriving on deep-seated societal preferences for lighter skin tones. This industry is particularly prominent in countries with a history of colonial influence or caste-based systems, such as India, Pakistan, and parts of Africa and East Asia. Despite the advancements in societal thinking, the marketing tactics and messaging of fairness creams continue to perpetuate harmful ideals related to beauty and skin color. 1. The Financial Success of the Fairness Cream Industry Market Size and Growth The global skin lightening products market was valued at $8.8 billion in 2020 and is projected to grow significantly in the coming years. Major players like Unilever, Procter & Gamble, and L'Oréal dominate the market, with products often branded under pseudonyms like "glow" or "brightening" creams to soften the fairne...